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North American Import & Export Co. (NAIE) New Jersey, USA Client Profile: Distributor of fine meats, seafood, cheese, produce, caviar, pasta and other specialties Competitive Advantage: Ships products overnight directly to customer from the source ensuring the freshest, best quality product Target Market: Upscale restaurants across the U.S. JKG began marketing in: 1996 Marketing Services • Direct Marketing: Mail and Fax • Brand strategy and Logo Development • Catalog Design Results: 1996 sales: $10,000 2004 sales: $2,000,000 No outside sales; staff travel unnecessary No cold calling; prospective customers call in response to direct ads NAIE uses overnight delivery to connect the finest U.S. restaurants with over 20 sources of product. Since 1996, JKG has performed all of NAIE’s marketing communications. JKG’s direct marketing generates consistent sales growth and permits NAIE sales staff to stay inside. Website: www.nafood.com Haida Gwaii Local Foods Processing Project British Columbia, Canada Client Profile: Canadian association supporting economic well-being of local community is in feasibility stage of offering a fair-trade dried Chanterelle mushroom product to the U.S. market. Competitive Advantage: Premium quality product, superior processing and reconstitution, and fair-trade Target Market: Wholesale Distributors, Retail and Food Service Establishments JKG began marketing in: 2005 Marketing Services • Market research project to determine project viability given product’s premium price Results: Generated candid evaluation of potential demand of the dried Chanterelle product in the U.S. wholesale, food service and retail markets. Grandview Mushrooms Washington, USA Client Profile: Distributor of wild and cultivated mushrooms and mushroom products: shitake, chanterelle, morel, hedgehog, truffles and other varieties Competitive Advantage: No intermediaries; variety of cultivated and wild-harvested mushrooms, and producer of mushroom products Target Market: Fine Restaurants and Gourmet Consumers JKG began marketing in: 2004 Marketing Services • Brand Development and management • Fax Flyer Design • Direct Fax • Letter inserts • Brochure and website design Results: Eastern U.S. sales doubled every week for the first two months of the marketing campaign. Grandview is one of Washington State’s largest sellers of domestic and wild mushrooms. Grandview’s primary target markets were wholesale distributors and Washington state restaurants. In two months of direct marketing, JKG turned the East Coast restaurant segment into Grandview’s largest customer segment. Grandview recently commissioned JKG to reach the consumer market.